GCB Bank Limited (GCB) has opened a new branch in Community 25 of the Tema metropolitan area of the Greater Accra Region with a call on the staff to disprove the perception that the bank’s services are poor. 

The new branch is located within the Tema Community 25 shopping mall and will offer banking services to customers and residents in the area.

This is in response to the growing business population, opportunities and the convenience of businesses and customers in the environs. 

In his speech at the opening ceremony, Mr John Adamah, the Head of Consumer Banking Department of GCB, said with the opening of the Community 25 branch, “we can all heave a heavy sigh of relief as we bring to an end the long and tortuous journey to get a presence along this stretch and bring banking services closer to the doorsteps of our valued customers at Community 25 and its environs.”

Mr Adamah explained that originally the branch operated from the Central University campus but has had to be expanded to cater for the needs of the entire community. 

He said GCB is, however, maintaining its presence on the campus by way of an Agency to cater to the needs of the University community.

“With the new branch and Agency on campus GCB extends our channel reach and depth by one more Agency bringing our outlets to 184 branches, 20 Agencies, over 300 ATM terminals, over 20,000 G-Money Agents and a number of Point of Sales devices, is unprecedented on the Ghanaian banking landscape,” Mr Adamah said. 

“Our rich product range also provides variety to our cherished customers. The market-dominating 24-hour personal loans, recently embellished under the ongoing GCB personal loan promotion; our scheme loan product for institutions; our Facility Against Investment product targeted at people who want to borrow against their investments; our salary advance facility that allows salaried employees to anticipate their salaries in times of need, will soon be further enriched by our new product, Controller Loans, which would allow non-GCB accountholders on the payroll of the Controller and Accountant-General`s Department to access personal loans.”

The Head of Consumer Banking announced, “we shall hit the market with this product in the coming days. We shall soon introduce some offerings for our micro and small enterprises, many of which are dotted along this stretch. Your Bank for life also has, on offer, a range of liability and asset products and services for our valued corporate and SME customers. Call on us for all your banking needs.”

He charged the staff of the branch to be the very epitome of GCB Bank's new service ethos and paradigm as captured in the Bank’s core values, encapsulated in the acronym, STARS.

"Let your tone of voice be FRESH. You have a very unique opportunity to demonstrate that talks about GCB's poor service quality is a perception rather than reality. You can enhance or diminish the Brand depending on how you treat your customers". 

“Note also that there is a direct positive correlation between service quality and financial outcomes. If the quality of your service is poor, the figures shall expose you,” he said.