MultiChoice has announced the introduction of a brand new Pan-African lifestyle channel, as part of its pool of multimedia channels.

The latest channel, ‘Honey’, is Multichoice’s latest venture in African storytelling which aims at enhancing customers’ viewing experience.

Honey will officially air on Friday, 12 February 2021 and will be available to Compact, Compact Plus and Premium customers.

A statement issued by Multichoice indicated that “Honey is a bold, unscripted lifestyle TV channel for curious and connected Africans. The channel is about celebrating and exploring African lives and loves, and the content is focused on lifestyle, fashion, food, weddings, dating, as well as reality”.

According to the MultiChoice Ghana Managing Director, Cecil Sunkwa Mills, the move follows consistent, upward lifestyle-viewership trends on the continent.

“DStv is thrilled to launch HONEY. The channel is part of our commitment to keep bringing fresh, authentic and local content to our African subscribers. For many years, we’ve seen lifestyle is a popular genre on the continent; and now our subscribers will see their own talent, food, celebrations, and their families as the well-deserved hero.”

The channel will be broadcast in all key African regions including Ghana, Nigeria, Kenya, Uganda, Namibia, Botswana, Malawi, Zambia, Angola, Mozambique, Tanzania, DRC, Cameroon and South Africa.

Head of Content at MultiChoice, Aletta Alberts also said “Africa’s dynamism and way of life is the perfect ingredient for this exciting channel. Honey is going to add a sweet and sticky flavour to our subscriber offering. Lifestyle content is the ideal vehicle to reflect the continent’s diversity and sameness. Everyone curious about food, style, and weddings is in for a treat.”

The MultiChoice channel is packaged by Media24’s television unit which is also responsible for Afrikaans lifestyle channel, VIA.

Honey’s Channel Head, Izelle Venter noted: “Media24 is delighted to collaborate with MultiChoice on this new adventure. The goal is to combine both companies’ best qualities, experiences, and knowledge to serve DStv subscribers with a new channel that is familiar, unique and entertaining.”

“We are working with producers across the continent to ensure the lifestyle stories we tell are real and relevant,” says Zinzi Velelo, Honey’s Head of Content, adding that: “Our goal is to showcase the characters, talent and dynamics of everyday African life as never before.”