Veteran Ghanaian reggae and dancehall artist Samini has spoken out about the current direction of the music industry, urging artists to prioritise meaningful lyrics over mere beats and grooves.

In a statement featured by Amansan Krakye Media, Samini said, “Today, they focus more on the groove than the message, but I can’t afford to write lyrics that don’t carry weight.

That’s what sets us apart from today’s creatives.” His comments highlight a growing concern among seasoned musicians that the essence of music is being overshadowed by fleeting trends and commercial sounds.

Samini, celebrated for his conscious lyrics and influence on African culture, has consistently used his music to address societal issues, personal growth, and identity.

His remarks come at a time when many artists are grappling with how to balance artistic integrity with mainstream popularity.

The statement was shared as part of a visual update by Amansan Krakye Media, which continues to showcase voices challenging the status quo in Ghana’s entertainment scene.

For fans awaiting new music from Samini, his message is clear: music should not only make you move — it should make you think.