Saturday, 02 March

Prince Benjamin: Don't stop releasing till you hit; Sarkodie corroborates

Feature Article
Media talent Prince Benjamin (PB)

This week, a Facebook friend by name Beatzwire brought back to the timeline a post I made on Tuesday, May 14, 2019. He tagged me in it.

In the post, written in the form of a letter, I was encouraging musicians, especially so called underground acts, to keep at recording and releasing music till they score their breakthrough hit. 

"Dear Musician,

"Record and release music till you get a hit.

"When you score the hit finally, everyone will search for more from you and now pay attention to those old songs of yours that may have seemingly gone unnoticed.

"The old songs will get your new fans wondering "ah, how come I am now discovering all these goodies?" and keep their interest engaged till you do a follow up to the hit that drew them to you.

"I see people are paying attention to Fameye's "Destiny" now that 'Nothing I Get' has become a hit.

"When KiDi scored the 'Odo' hit, people started blasting 'Say You Love Me'.

"When 'Selfish' became a big song, more people started playing King Promise's 'Oh Yeah'.

"We all know how people started playing more of Ebony (RIP) the moment 'Poison' became a hit on the radio.

"Believe me, your songs are good but you need to seize the attention of the audience you're targeting with just a song that for varied reasons readily appeals to them. When you get that finally out of the way, give them your other vibes.

"It is tough out here but don't lose vim, don't lose guard. Keep recording and releasing at a consistent pace. It is well. Your break is coming. Your hit could be the song you're working on now.

"Written by Prince Benjamin (May 4th, 2019)," Beatzwire wrote.

Incidentally, I was surfing the internet yesterday, Tuesday, December 27, 2022, when I noticed African rap heavyweight champion Sarkodie had shared a similar thought.

"To all creatives, never stop putting out your art. Even with little eyeballs trust me it's not going to waste. One art will come to make it up for everything," the two-time BET awardee encouraged new and struggling artistes.

Sarkodie has eight (8) studio albums. At this year's annual Rapperholic concert, Sunday, December 25, he celebrated 10 years of the namesake album. 

His latest is a 10-tracker titled 'Jamz', released on Friday, November 11. 

Source: Benjamin