Saturday, 20 April

Twitter to share ad revenue with some content creators

The Twitter application is seen on a phone screen August 3, 2017. REUTERS/Thomas White/File Photo

Twitter will start sharing revenue from advertisements with some of its content creators, Chief Executive Elon Musk has said. 

Effective Friday, February 3, 2023, revenue from ads that appear on a creator's reply threads, will be shared. According to Musk, the user must be a subscriber of Blue Verified.

Musk, however, did not give details about the portion of revenue that would be shared with users.

Twitter has seen advertisers flee amid worries about Musk's approach to content moderation rules, impacting its revenue.

Days after taking charge of the company, Musk said Twitter had seen a "massive" drop in revenue and blamed activist groups for pressuring advertisers.

As Twitter CEO, Musk has focused on reducing costs and introducing new plans for Twitter Blue subscription service, which offers the sought-after "verified" badge.

Separately, Musk said on Friday that legacy Blue Verified would be scrapped in a few months as it was "deeply corrupted".