Ghanaian American Businesswoman, Bozoma Saint John, has been appointed as the new Chief Marketing Officer (CMO) of American Media-Services provider and production company, Netflix.

She becomes the first black woman to join the top executives of the online TV.

Chief Content Officer at Netflix Ted Sarandos described its new CMO as “an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

Ms Saint John reacting to her new role said: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honoured to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

She replaces Jackie Lee-Joe, who has been with her family in Australia since the COVID-19 pandemic broke and is leaving the company for personal reasons after a year in office.

Ms Saint John was born to Ghanaian parents Rev Dr Appianda Arthur and Aba Arthur in the United States and moved to Ghana when she was six months.

Her family, however, returned to the US when she was 12 years. 

Until her appointment as Chief Marketing Officer of Netflix, Ms Saint John served as CMO at Endeavor since 2018 and Chief Brand Officer at Uber till 2018.