Guinness Ghana Brewery PLC has relaunched its Star Beer production and reopened its factory at Kaase in Kumasi in the Ashanti region.
The event on Wednesday, 25 January 2023, marked the return of Star beer production to Kumasi.
The production of Star beer began in 1960 in Kumasi under Ghana Breweries Limited, however, it was taken over by Guinness Ghana Brewery PLC in the early 2000s.
In 2015, Guinness Ghana moved the production of the brand to Achimota in Accra but after eight years, the production line has been moved back to Kumasi.
The relaunch and reopening of the factory was on the theme: “Star Aba Fie” to wit, “Star is back home”.
In attendance was Asantehene, Otumfuo Osei Tutu II, the Ashanti Regional Minister, Simon Osei Mensah, Board and Management Members of the company, Clerg, traditional rulers, Representatives from Security Service and Guinness’ key distributors.
Speaking at the ceremony, the Managing Director of the Company, Helene Weesie said the brand’s production in Kumasi is “back to stay”.
She said she is looking forward to many years of collaboration between the brand and the Asante Kingdom.
For his part, the Ashanti Regional Minister, Simon Osei Mensah said the return of the factory will create jobs and increase the income capacity of people in the region.
The Asantehene in a speech appreciated the efforts of the Board of Directors in bringing the factory back to Kumasi.
“My sincere thanks to the Board and Management of Guinness Ghana Limited for bringing star beer home today…Now I thank you for bringing Star Beer. I thank you for bringing life to this factory. I thank you for bringing employment to my people.”
He also assured the Company of his support.
“I assure you that we will do everything possible to support you in your operations here…I’m always a part of this development and I shall always be for my people and for Ghana.”