The Public Relations Officer of the National Folklore Board, Isaac Shinne Ametepe, has reaffirmed the Board’s commitment to safeguarding Ghana’s cultural heritage, warning that modernisation, urbanisation and changing lifestyles are steadily reshaping traditional identity.

Speaking during 'Ghana Unfiltered' on the Class 91;3 FM Morning Show cultural dialogue, Mr. Ametepe acknowledged that while efforts to promote indigenous names, food, festivals, dressing and folklore are ongoing, the process remains gradual due to funding constraints and evolving social trends.

He noted that some aspects of Ghana’s traditional knowledge have already been lost.

“We find ourselves at a point where re-pumping some of these things will be difficult because some of them are dead and gone with those who carried the knowledge,” he said.

The discussion centred on concerns that Ghanaian identity is increasingly diluted by foreign influences, particularly in naming practices, dietary habits and fashion choices.

While traditional names often reflect ethnic origin and even the day of birth, many children today are given predominantly foreign names, weakening visible cultural identity.

Mr. Ametepe stressed that cultural preservation must begin in the home.

According to him, upbringing plays a critical role in shaping long-term identity and taste.

He observed that in the past, families largely relied on home-cooked local meals and traditional values, whereas modern work schedules now push many toward convenience foods and restaurant dining.

Although technology and globalisation have broadened exposure to foreign cuisines and lifestyles, he maintained that individual choice remains central.

Drawing from personal experience, he explained that despite tasting various international dishes, he still prefers traditional Ghanaian meals.

Beyond food and naming, concerns were raised about fashion trends that prioritise Western attire for most of the year, with traditional clothing often highlighted only during March celebrations and occasional Friday wear initiatives.

In response to these challenges, the National Folklore Board has expanded its outreach programmes, particularly in schools. The Board collaborates with cultural units of the Ghana Education Service and has revived national storytelling initiatives inspired by traditional fireside sessions.

A major storytelling event is scheduled for March 20 to coincide with International Storytelling Day, with plans for monthly engagements thereafter.

On the international front, Ghana has secured UNESCO intangible cultural heritage recognition for Kente and Highlife music. Building on this milestone, the Board is preparing additional submissions, including fugu and alshabatta, as part of a broader strategy to elevate Ghanaian folklore onto the global stage.

Mr.Ametepe disclosed that two major campaigns—“Kente is Ghana” and “Highlife is Ghana”—will be rolled out nationwide from now until December to deepen public appreciation and strengthen cultural pride.

He admitted that government agencies often operate within tight budgetary limits, making partnerships essential to bridging funding gaps.

However, he emphasised that effective utilisation of available resources remains key.

Despite the challenges posed by modernisation, Mr.Ametepe maintained that cultural preservation is achievable if efforts move beyond symbolic celebrations and become part of everyday life.

The National Folklore Board believes that sustaining Ghana’s identity requires deliberate action at household, institutional and national levels to ensure that names, language, food, festivals and traditional values remain central to the country’s development narrative