The Creative Arts Agency (CAA) has announced the Play It Right initiative.

Play It Right is a follow up to the PlayGhana initiative announced last year to promote Ghanaian music all year round and not just during the festivities of December and the New Year. On June 28, 2024, an exclusive roundtable discussion between artistes and managers regarding PlayGhana was held. 

Organised by the CAA, Play It Right has the Ministry of Tourism, Arts And Culture (MoTAC) and the French Embassy in Ghana / Ambassade de France au Ghana for partners.

Other partners are the AFD Groupe, Jambo Spaces, and the Ghana Copyright Office.

At the end of the Play It Right campaign, 20 individuals will receive sponsorship to be trained by certified Ghanaian music publishing experts and French music publishing professionals from the Society of Authors, Composers and Publishers of Music (SACEM). 

A Play It Right session will take place on Saturday, July 20, 2024, at Jambo Spaces, Trade Fair, East La, Accra. The session is themed: Empowering Ghanaian Artists in the Music Copyright Landscape. Singer and businessman Stonebwoy and singer and environmental activist Sister Deborah are expected to address the audience.

Starting at 2 PM, the event, according to a CAA Facebook statement, "will dive into the dynamic world of music copyright for the creator economy in Ghana! We’ll explore how our music creators can monetize, navigate IP laws, and protect their creative work globally".

The Gyankroma Akufo-Addo-led CAA added, "From panel discussions with industry experts to live and DJ performances, this is an event you don’t want to miss!"

In the infographics below, the Creative Arts Agency explains what copyright is and its importance to artistes and industry.