The Chief Executive Officer of the Ghana Investment Promotion Centre (GIPC), Simon Madjie, has assured Guinness Ghana of stronger institutional support as the company raises concerns over the growing threat of illegal imports affecting its operations.

Mr. Madjie gave the assurance when he hosted Guinness Ghana’s new Managing Director, Frederic Feraille, and his team in Accra.

Discussions focused on the company’s operations, investment priorities, and the challenge of parallel imports—products brought into the country without paying statutory taxes.

Commending Guinness Ghana for its long-standing role in Ghana’s industrial growth, the GIPC CEO lauded the company’s contributions to job creation, agriculture, and national development.

He said GIPC is working with key state agencies, including the Ghana Revenue Authority (GRA) and the Food and Drugs Authority (FDA), to clamp down on smuggling and protect government revenue.

Mr. Madjie also highlighted ongoing reforms aimed at improving Ghana’s investment climate, citing streamlined processes for Technology Transfer Agreements, which now take between four and eight weeks compared to several years in the past.

On his part, Mr. Feraille expressed gratitude for GIPC’s support and outlined Guinness Ghana’s expansion plans, which include boosting production capacity, strengthening the returnable glass bottle system, and deepening collaboration with the government.

He revealed that Guinness Ghana partners with more than 44,000 farmers in northern Ghana and currently sources over 20,000 tonnes of sorghum annually, underscoring the company’s role in supporting local agriculture.