GoldBod Jewellery has unveiled its Christmas and New Year collections, showcasing a stunning range of locally crafted gold pieces designed for the festive season.

The new catalogue features an elegant selection of chokers, necklaces, earrings, matching bangles, and rings—offering customers the opportunity to celebrate the holidays with authentic, made-in-Ghana jewellery for themselves and their loved ones.

GoldBod Jewellery operates as a subsidiary of the Ghana Gold Board and has emerged as a key driver in Ghana’s gold value-addition agenda. The jewellery arm was originally incorporated in 2016 and has since undergone a strategic restructuring and rebranding to better serve customers with high-quality, locally manufactured ornaments.

The rebranding initiative is aimed at encouraging the patronage of Ghanaian-made jewellery, reducing reliance on imports, and strengthening the country’s local manufacturing base within the gold industry.

The move has attracted praise from stakeholders in the extractive sector. Chairman of the Ghana Extractive Transparency Initiative, Steve Manteaw, described the rebranding as a strategic effort to leverage Ghana’s long-standing reputation as a leading gold producer. He noted that value addition enhances export earnings, creates jobs, and boosts tax revenues at both corporate and personal levels.

Similarly, the founding president of Imani Ghana, Franklin Cudjoe, commended GoldBod’s initiative, urging Ghanaians to invest in gold, including jewellery, which he described as a reliable store of value.

As part of efforts to expand its market reach, GoldBod Jewellery has also launched a new e-commerce platform, jewellery.goldbod.gov.gh, positioning Ghana to compete on the global jewellery stage.

Addressing the media and partners at the launch event, Managing Director of GoldBod Jewellery, Getrude Emefa Donkor, said the initiative marks a turning point in Ghana’s gold value-addition journey. She noted that the rebranding seeks to end the long-standing practice of exporting raw gold only for the country to import finished jewellery at higher costs.

According to her, the retooling strategy is designed to boost domestic production, highlight Ghana’s rich gold heritage, and promote local craftsmanship while supporting the national economy.

Ms. Donkor emphasized that customers can now access unique, high-quality jewellery made in Ghana—contributing directly to job creation and sustainable economic growth.