The Sunyani Area Office of the Volta River Authority/Northern Electricity Distribution Company (VRA/NEDCO) has taken its customer relations efforts to the streets, embarking on a community sensitisation campaign at the Nana Bosoma Market as part of activities marking this year’s Customer Week celebration.

Led by the Sunyani Area Manager, Ing. Eugene Odoi Addo, the VRA/NEDCO team engaged directly with market women, traders, and residents, educating them on the company’s products and services while addressing common customer concerns and misconceptions.

Speaking to the media during the exercise, Ing. Odoi Addo underscored the importance of building trust between the company and its customers.

“There are rumours in the public domain about VRA/NEDCO allegedly stealing power from customers, and we want to clear those doubts,” he said.

“Our goal is to help customers understand how we operate and strengthen our relationship with them.”

In an unexpected but warmly received addition to the outreach, the sensitisation exercise also featured education on breast cancer and free screening, reflecting VRA/NEDCO’s broader commitment to community health and welfare beyond electricity supply.

Ing. Michael Beamer, a member of the technical team, used the opportunity to caution customers against illegal power connections, describing them as both dangerous and unlawful.

“Illegal connections can cause fires, destroy property, and also have serious legal consequences,” he warned.

While the initiative received widespread praise from market-goers for providing practical safety education and clarifying misconceptions, some customers also used the platform to express concerns over service delivery challenges, urging management to sustain dialogue and improve response times.

The Sunyani Area Office has pledged to continue such community engagement programmes to foster transparency, customer satisfaction, and safety awareness across the region.