Baba Sadiq Abdulai Abu has retired from his Chief Executive Officer (CEO) and Managing Director positions at 3Media Networks, the organisation behind the 3Music Awards.

According to the founder of the organisation, “I am super proud of what we have built – a multimedia brand known massively across the country and the continent.”

His retirement notwithstanding, he noted “if later on in my life I am called upon by my people and country to serve in whatever capacity, I will not turn my back on them.”

While a section of the public believes the media executive is venturing into politics, he did not give details about his future moves but only said, “I believe the time has come for me to extend my quest for excellence and remarkable experience in the media industry to other sectors of society.”

Baba Sadiq, as he is simply known, made this surprising disclosure via a statement on all his social media platforms on Friday, 30 September 2022.

Read the full statement below:

“Today is officially my last working day as the CEO/MD of 3Media Networks (3Music TV) an organisation I founded in 2017 and had the rare privilege to lead for 5 years.

“Between 2017 and now, we have achieved what many will call impossible. From the initial daily hourly television programming we started with and five successful executions of the annual 3Music Awards, I am super proud of what we have built – a multimedia brand known massively across the country and the continent.

“Over the past 5 years, I am glad to say that 3Music hasn’t only become known massively for our COOL factor drawing on our innovative, stylish, aspirational, colourful and refreshing outlook but also, we have been acknowledged variously for our visionary and progressive activities all meant to positively enable and project Ghana’s creative industry.

“In all of my nearly 17 years of professional life in the Ghanaian and African media and entertainment industry, I have always lived by the creed that my work and life should ultimately benefit my industry, community and country and if later on in my life I am called upon by my people and country to serve in whatever capacity, I will not turn my back on them. I believe the time has come for me to extend my quest for excellence and remarkable experience in the media industry to other sectors of society.

“I’m super grateful to the Board of 3 Media Networks Limited and the young, vibrant and enthusiastic young people I worked with. Together, we laid the foundation for greatness and the past 5 years will always be remembered with fondness. 3Music is the future. This is the culture. I leave with the confidence that, the path to greatness is already underway at 3 Media Networks Limited.

“Super grateful as well to my wife and family, industry colleagues, partners, friends, members of the 3Music Awards board and well-wishers for supporting the dream. I will count on your continuous support on my next journey.”