Ghana made a strong impression on the international stage during a high-level Trade and Tourism Mission in Russia from 16th to 20th February 2026.

The mission was led by Maame Efua Houadjeto, CEO of the Ghana Tourism Authority (GTA), who represented the country in strategic discussions and investor engagements aimed at promoting Ghana as a culturally rich and investment-ready destination.

During the event, Mrs Houadjeto addressed plenary sessions, participated as a panelist in key trade and tourism discussions, and held targeted meetings with high-level investors to highlight opportunities within Ghana’s tourism sector.

A standout moment of the mission was the showcase of Ghana’s indigenous textile, Fugu, at the trade exhibition. The display attracted significant interest, underscoring the commercial potential of Ghana’s cultural assets on the global market.

The GTA CEO also promoted investment opportunities across several areas, including:

- Hospitality and eco-tourism

- Creative arts and cultural exports

- Infrastructure partnerships

- Destination marketing collaborations

“Ghana is not waiting to be discovered — we are positioning ourselves on the global stage,” Ms. Houadjeto emphasized, reinforcing the country’s commitment to expanding its international tourism footprint.

Through this mission, Ghana aims to strengthen its visibility, attract foreign investment, and leverage its cultural and natural resources to boost economic growth and global tourism appeal.