Gyankroma Akufo-Addo, the Director of the Creative Arts Agency, has impressed on disk jockeys, owners of recreational centres and the media to heavily showcase songs by Ghanaian artistes. 

She spoke on the Play Ghana Initiative at the Ministry of Information, where she appealed for support from players in the recreation and nightlife industry, and also indicated ongoing efforts to ensure the local content law is amended to buttress the Play Ghana Initiative to the profit of local creators.

"We are asking every single radio station, DJ, nightclub owner, and the nightclub prompter to play Ghana music first. So this is not something that is just an initiative that will be pushed every Christmas. It is something that we are starting for Christmas and we are hoping to lead, to be able to change and amend the local content law," she said. 

Gyankroma, the daughter of President Nana Addo Dankwa Akufo-Addo, again stressed the drive to have Ghanaian music prioritsed on various platforms and functions in the country is not only for the festive season.

“So the Play Ghana Initiative is not an initiative just for Christmas.

“Coincidentally, it has come around the Christmas season as, obviously, this is the biggest season for our creators. We’re pushing to play Ghana songs forever.

“It is not something that is just stagnant and is… just going to be a gimmick. We’re here to play Ghanaian music forever," she informed her audience.

Stakeholders at the presser included Deputy Minister for Tourism, Arts & Culture Mark Okraku Mantey; Hiplife Originator Reggie Rockstone; singer Samini, rapper D-Black, rapper Black Sherif, DJ Mensah, music executive Smallgod, Executive Director, National Folklore Board, Mrs Bernice Ann Deh-Kumah; and Deputy CEO in Charge of Operations, Ghana Tourism Authority, Ekow Sampson. 

Addressing the audience, Mr Okraku Mantey proclaimed: "This Christmas, nightclubs, restaurants, pubs, TV station presenters, churches - most of the times we forget there's a group in the arts industry that performs in the church.

"Churches, please, we must be delibrate about this. It is intentional," he beseeched. 

"Let the Ghanaian music play! It is about time," he declared.