FBN Bank Ghana has announced the signing of award-winning reggae and dancehall artiste Samini as an ambassador of its latest product, quick banking *894#.
Samini will be featured in a gripping integrated advertising campaign for the quick banking *894# product which will run on radio, print and online channels.
Africa1 Media, Samini’s management company, expressed incredible excitement about FBN Bank Ghana’s partnership with Samini, while touting the potential benefits of the partnership to both brands.
In a statement released by the bank on 3 August 2020, Samini said: “FBN Bank Ghana has a rich heritage of being a constant financial partner throughout its customers’ lives and I am thrilled to work in partnership with the bank.” adding: “More importantly, I urge you to dial *894# now to enjoy easy and simple banking.”
Quick banking *894# is a mobile application that enables customers to conduct banking on their mobile phone wherever they are at any time. Customers dial *894#, follow the prompts to enroll and activate for quick and easy banking.
The Managing Director of the Bank, Mr Victor Yaw Asante expressed delight in the partnership with the “My Own” hitmaker.
According to him, “the Samini brand has been instrumental in the growth of several brands with a career spanning over twenty years and amassing multiple awards.”
Mr. Asante called on Ghanaians and businesses to take full advantage of the Bank’s distinctive values and rich heritage which has made its brand a leading African brand and one of the most credible financial institutions on the globe.